"Ooh, Yuck. I Need to Rinse Out My Mouth!"

Men, listen up, you may learn something about why no women want you to kiss them.

Ladies, rank the following choices from most preferred to least preferred:
1. An unwanted or forced kiss from an attractive, moral man.
2. An unwanted or forced kiss from an attractive, immoral (liar, cheater, thief) man.
3. A consensual kiss from an attractive, moral man.
4. A consensual kiss from an attractive, immoral (liar, cheater, thief) man.

Those were the choices 148 female undergraduate women were asked to imagine in some recent research by Corinna Elliott and Adam Radomsky reported in the journal, Behaviour Research and Therapy.

Not surprisingly, "a forced kiss from an immoral man was the worst casescenario" and made the most women want to wash out their mouths.

Also not surpsingly, "none of the women who imagined a consensual kiss with a moral man washed afterwards."

More surprising was, "the women who imagined a forced kiss from an otherwise moral man... felt just as sullied as women who imagined a forced kiss from an immoral man." The determinant wasn't, is he moral or immoral. It was, is the kiss unwanted?

And, more of the participants preferred a consensual kiss with an immoral man than a forced kiss by ANY man. "Indeed, so-called 'moral' men who imposed unwanted kisses on women were subsequently rated by the female participants as immoral."

Guys, in case this was too subtle for you, let me sum it up: 1) women prefer being kissed by a moral man rather than an immoral one; 2) women don't want to have a kiss forced on them by any man; 3) men who force a kiss on a woman are viewed as immoral.

So, clean up your act and make sure the kiss is consensual.